Saturday, December 22, 2007

Perspective on Pay Per Play

I've been watching the promotion of a new PPP (pay per play) advertising program and wondering whether or not it will be a viable medium as an advertising platform. I don't just jump into things anymore so I have been doing a bit of due diligence to check things out. What I have found on PPP has not been kind. If PPP seems a bit familiar it's because a few years ago there was a company called "Voice2Page" that was touting it. Now it seems to have morphed into a new company "NetAudioAds" that is touting it as something that will replace Google Adsense.

I personally find automatic audio a bit obtrusive and many traffic exchanges will not accept sites with automatic audio. I seriously doubt that it will pose any threat at all to Google even if does manage to get off the ground. My search also indicated that a lot of former affiliates for Voice2Page have not been paid. If a company is not sincere enough to square things with former affiliates I doubt that it will last long enough to be square with the new ones.


Still, I allways advise people to do their own "due diligence". Here is an article that may help you get started.

Pay Per Play Scam Alert



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Saturday, December 15, 2007

Blame Yourself Sometimes

Do you ever handle things and then find out that you didn't handle them?

I recently decided to cancel an auto-responder account I wasn't using
effectively enough to warrant keeping. Following the terms of service,
I submitted a support ticket to cancel the account. Meanwhile I'm thinking
I'll get an email confirmation of account closure later. I actually forgot
about until I got a notice that my account had been charged for another 30 days.

I was livid at first for I was sure that I had canceled the account. When I logged into the still active account I discovered that the answer to my support ticket had not been a cancellation but instead instructions on how to cancel. Turns out I had to manually cancel the billing subscription for the account myself through PayPal.

You'd think they would just put that in the terms of service instead of making you go through a useless support ticket to cancel. However, I have used PayPal enough that I should know that some subscriptions have to be canceled by the buyer. In the end, I can only blame myself.


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Saturday, December 01, 2007

Almost There - 2008

We started our annual clearance "cleaning" and as such
have unloaded the programs that have been unprofitable for us
in 2007. It's a good idea to look at your own portfolio
at least once a year and do the same. So often we keep things
and programs thinking they are going to produce. Let's face it,
if you have had a chicken for a year and it's not clucking by now,
it probably never will. Here's a few we got rid of:

Mentors Club-- Good concept but just not clicking for us.

CashDevelopment.ws-- Or is it .com? Too much confusion over there.
On again...off again...needs stability.

YourCashCow-- We really liked this one but the numbers just weren't there
for us. We thought it would be stiff competition for GDI
but that whole segment is declining. YourCashCow had the
better package in our opinion but still who wants to pay
for overpriced hosting anymore. Too many better deals out
there that make both opportunities less appealing.



What we kept:

NPN-- Say what you will. Three years and still going strong.This chicken
clucks every month for us since we started using NPNpower group.

MyWorld-- Not quite at the income level we want to be at but still produces
month after month.

Gibline-- his one just started in October and shows good promise so we are carrying it forward with much hope for the future. Those guys have a sound vision for the future so we hope it be a keeper next year at this time.

AmeriPlan-- Rock solid and stable for 15 years. Since healthcare costs are rising more and more people are looking for viable ways to save money and not compromise the quality of healthcare they receive.

So we look forward to the future of 2008.
Ledon




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